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The work · Documented honestly

Real projects. Real milestones. No highlight reel.

Real client work, written up honestly. The problem, the build, the decisions I’d defend, and what actually happened after launch. Bugs included.

0.2 mleaf litter
How this page works [3 phases]

Case studies built in public

I post a case study while I’m still building the site, then come back and update it as it hits real milestones. What you’re reading is always where that project actually stands.

  1. 01

    Launch setup

    Posted while the site is still in build. The client’s problem, the decisions I made, and why, before it ever goes live.

    During the build
  2. 02

    Post-launch

    Updated once it’s live, with what shipped, what broke, and what the client says about working together.

    At launch
  3. 03

    30 to 60 day results

    Updated again once real traffic and real orders come in. Actual outcomes, not projections.

    After real traffic
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Case studies [3]
The Chaos Crumble Cottage Bakery homepage: a moon over a dark treeline with the bakery sign hanging in front of itLive · Post-launchChaos CrumbleCottage bakery · Colorado Springs

An ordering site for a licensed home bakery that runs itself: seasonal menu, event calendar, and order rules that enforce her lead times for her. Rebuilt dark cottagecore once she worked out what she wanted it to feel like. Live now, taking real card orders on her own domain.

Read the case study
The Confetti Committed Creations home page and Birthday Themes page in the finished design: pale grid paper, deep purple rails, strung pennants over every headingIn build · Launch setupConfetti Committed CreationsScholarship build · Handmade party decor · Aurora, CO

Handmade banners and party decor, for a maker whose intake ruled out almost everything I normally reach for. Four different home pages at one link before a single revision round got spent, a color library built from her real cardstock, and a banner builder traced from her own order form. Written up early, before launch, and updated as the design got locked in.

Read the case study
The Kandace Emory landing page opening: the headline with two words underlined in coral, her photo in a coral arch, lattice and a palm frond behindIn build · Her revision roundKandace Emory Pinterest MarketingPinterest marketing · Florida

One landing page for a Pinterest marketer who wanted bright and tropical and told me she doesn’t like anything literal. No beach photos, no palm clip art. The warmth comes from Moroccan lattice off her own brand board, thirteen color panels and marks I drew, with two of her prettiest colors kept off the backgrounds because her navy couldn’t sit on them legibly.

Read the case study
More in progress

Yours could be next

If you’re open to it, I’ll document your project the same way, from the day we start. Completely optional. Some clients would rather keep things private, and that’s fine.

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Your website should be yours.

If this is the kind of care you want for your own site, let’s find your starting point.

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